Friday, 30 July 2021
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Kia sponsors LoL World Champs, DAMWON Gaming  

Kia Motors Corporation has announced a multi-year naming sponsorship with DAMWON Gaming, which will begin next year.

DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia. The naming sponsorship will see the introduction of new team logos and uniforms, and numerous marketing campaigns between DWG and the Kia brand.

"We will contribute to the revitalisation of e-sports globally and actively communicate with fans through the naming sponsorship with DAMWON Gaming," said Hyugho Kwon, Head of Domestic Sales and Service Division at Kia Motors. "In particular, we are aiming to promote the young and dynamic Kia brand to e-sports fans around the world through this new partnership."

Kia is already engaged in several marketing activities related to e-sports. For example, Kia has been an official partner to the LoL European Championship (LEC) since 2019 and has actively collaborated with Riot Games, who makes LoL.

As part of its LEC partner activity, Kia produced the hugely popular music video for the opening of the 2020 LEC season, which featured Kia’s flagship zero-emission e-Niro, and introduced standings for the best players and teams such as ‘Kia Player of the Game’, ‘Kia Split MVP’, and ‘Kia Team of the Season’. Kia has also released promotional videos with prestigious European LoL teams such as Fnatic and Rogue gaming.

LoL is one of the world's most popular online multi-player games, enjoyed by more than 100 million people every month, with 11 leagues running with great success each year.

Eminem raps on his track Zeus: "And wholeheartedly apologies Rihanna for that song that leaked/I'm sorry, Rih, it wasn't meant to cause you grief."

He was referring to a decade-old song that leaked in 2019, on which he said "of course I side with Chris Brown".

Zeus appears on Eminem's surprise album Music to be Murdered By Side B. The album, which accompanies January's Music to be Murdered By, has just been release.

At the time the track leaked last year, Eminem's spokesperson said: "This is a leak of something that's over 10 years old. After Eminem recorded it, he scrapped it, and rewrote it."

On his new track, he admitted the original lyric "was wrong of me". Chris Brown pleaded guilty to the assault in 2009, receiving five years probation and a community service order.

Eminem and Rihanna have collaborated several times, including on 2010's US number one single Love the Way You Lie, as well as Numb on her 2012 album Unapologetic and The

Monster from The Marshall Mathers LP 2 in 2013.

The rapper's new album features collaborations with Dr Dre, Ty Dolla $ign, J Premier and Skylar Gray.

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