First off, the new red iPhone 8 and 8 Plus models have black fronts, as opposed to the white on the previous models. But the whole feel is a little more dramatic this time. The red on the back is darker, too, depending on the angle, and the glossy touch makes it look even more slick than it does in the photo. Black on red just works a lot better than white on red (for me at least: this is subjective). I’d probably pick this color over black, white or gold.
And this year’s red color is different, too. It’s darker, more like blood red, and glossy because of the glass back.