Music Potential puts a new spin on inspiring learning

On Wednesday August 29th 2012 some of the UK’s hottest creative talent will be gathering in Birmingham for a unique one-day creative boot-camp.

Music Potential is being held at the Birmingham Ormiston Academy (BOA) and will be the first of its kind in the region. Supported by Barclaycard and Global – owners of Choice FM – Music Potential is designed to kick-start the careers of 250 unemployed youngsters through innovative work with music and digital technology.

Confirmed talent already includes Ashley Walters from TV drama Topboy, Akala, Sasha Brooks, KC, RoxXxan, Seani B and Semtex. Punch CEO Ammo Talwar says: “Music Potential is a chance for the creative industries to step up and show they can give back something real to the community people’s lives. Some of these young people may very well have bright ideas that could help boost the region’s economy.”

Each young participant will be given their own hands-on projects to develop on the day – along with a ‘memory’ wristband on which all their work will be recorded. They will create their own media content, learning how to write their own scripts and then filming them, recording their own mixtapes and radio promotional pieces. All of their work will be stored on their wristbands, for them to take away.

The Music Potential event will be backed up by real learning, hands-on training and work placements for local young people across the autumn of 2012. 30 of participants from the boot-camp will go on to undertake a structured three-month learning program based around transferable skills to equip them for their future careers. There will also be ’Dragon’s Den’-type funding available for any young entrepreneurs who can show that they have marketable business ideas.


The Music Potential programme has been designed and delivered by Punch, a music development agency, based in Birmingham’s Eastside. Punch are the producers of the annual BASS festival, as well as last year’s Jamaica Live! Olympic event in Birmingham, attended by over 30,000 people.


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