Melissa ’Motoring’ Towards Making a Difference in NASCAR

Bringing an extensive diversity to motorsport is Melissa Harville-Lebron, as the first Black woman owner
of a NASCAR (National Association for Stock Car Auto Racing) team franchise.
The 47-year old, who started her career in the entertainment industry when she worked as an intern at
Sony Music, already launched her own music label in 2005 while working for Department of Correction
Office in New York, before she had to retire early through ill health.
Undeterred, in 2014, she took the risk and opened a multifaceted entertainment company, W.M. Stone
Enterprises, Inc. before then creating E2 Northeast Motorsports before signing a deal to own a NASCAR
team.
It’s a move that started unexpectedly for her, as she explains; “I got invited to a NASCAR experience and
I brought my boys
(
Eric and Enico
)
along thinking that it would discourage them from driving.”
They loved it so much and she, in turn, love their passion. As she got more involved in the sport, she
noticed the lack of diversity since it is dominated mostly by white males. So she decided to bridge the
gap and create her own team.
Her E2 Northeast Motorsports team is the first multicultural team to race competitively in NASCAR, as
well in the Camping World Truck Series the Whelen All-American Series – two members of whom are her
sons.
“This team truly exemplifies diversity that is sure to attract a younger multicultural fan base,”
Melissa said.
And in emphasizing the relevance of her endeavours, she went on; “It’s important for our culture to push
generational wealth to our children and it’s important to lead by example and for people of our culture
actually succeeding in business.”