H&M made their Paris Fashion week debut presenting their Autumn collection for 2013 which will be available in stores worldwide as well as online from September 5th this year.
Celebrity guests such as Ashley Olsen, Chloe Moretz and Emma Roberts were presents for the show which happened within the grounds of the Musee Rodin.
H&M’s Head of Design states “I loved seeing out Autumn Collection on the catwalk at Paris Fashion Week. It brought to life the spirit of the clothes, and how you can mix together different styles to create your own personal look.”
Margareta van den Bosch, the companies creative advisor continued “It’s such an exciting step for H&M to show key pieces for autumn in Paris. The event was magical, staged in a chic environment full of atmosphere.”
The Autumn Collection is a playful mix of styles that combine dramatic silhouettes with more decorative pieces. Delicacy and a sense of faded grandeur is found in pieces such as an open backed sequin dress or an embellished and fringe shoulder piece whilst knitwear is also key.
This first ever Paris Fashion Week showing was styled by George Cortina and allowed H&M to present its collection for the coming autumn season in a whole new light on models such as Cara Delevingne, Isabeli Fontana and Arizona Muse.
The venue was decorated like a dream apartment full of the part elegance of 70’s Paris.