Peter Andre has teamed up with international tanning brand Fake Bake to launch its new product.
The singer and reality TV star signed up to endorse the new innovative Sport Daily Tan, said to help “protect the skin from the external environment whilst building a gorgeous natural glow”.
Andre said: “When Fake Bake approached me about this product I was really keen to get on board as I am constantly on the go but still want to take care of my appearance. I’ve really enjoyed being involved from the beginning and loved having an input into the tan design, even the great papaya and coconut smell.”
The 39-year-old, pictured at the launch event in London last night, added: “I love to tan but quickly, safely and effectively so this Fake Bake product is made for me!”
Fake Bake’s Sandra McClumpha commented: “When we were discussing the Sport Daily Tan and having a celebrity to endorse the product, Peter was our first choice, as he has a hectic schedule but still makes time to work out and take care of himself.
“We were over the moon when Peter agreed to work with Fake Bake and he has been involved from the word go. We are sure that Peter’s collaboration with Sport Daily Tan will make this product a great success.”
Andre will also support Fake Bake’s relaunch of its Save Your Skin Campaign 2012, which promotes safe tanning. The Sport Daily Tan is available to purchase online from Fake Bake, and nationwide from May 1, priced £14.50.